It has been a while since I have worked on the APEX Survey Builder packaged application but I still get questions about it. One question that comes up repeatedly is how to associate the questionnaire responses with the person that responded. At first this question surprised me somewhat because survey research is about populations not individuals so surveys should be anonymous. To quote Designing an Effective Survey by Mark Kasunic:
“A survey, when conducted properly, allows you to generalize about the beliefs and opinions of many people by studying a subset of them”
Survey research lets you say with confidence “87% of our customers feel that the produce makes them more productive” not that John Snyders thinks he is more productive after using the product.